New Orleans Name Image Likeness(NIL) Lawyer

What Are Name, Image, and Likeness (NIL) Opportunities?

NIL, which stands for Name, Image, and Likeness, refers to the individual aspects that make up a person’s distinct personal branding. These elements are crucial for athletes, as they have the right to control how their branding is utilized in promotional activities and materials by companies and other entities. This gives them complete authority over their own unique identity and public image.

Other elements of an athlete’s branding can include the following:

• Their full name and nicknames
• Their image and appearance
• Their signature
• Symbols or designs that represent them
• Their social media account and digital presence

Image, name, and likeness rights provide numerous advantages for athletes. These rights allow athletes to capitalize on their personal brand and generate additional income beyond their sports career. Additionally, athletes have the power to regulate how businesses utilize their image, guaranteeing that they can uphold a positive and authentic image in the media.

NCAA Name, Image, Likeness Statutes

In the past, college athletes were prohibited from monetizing their personal brand and image. However, the NCAA has recently revised its policies to allow athletes to leverage their popularity and earn income outside of their university affiliation. Under the new guidelines, student athletes can receive compensation for various activities, including public appearances for autograph signings and photo sessions, featuring in video games, filming commercials for companies, being featured in social media posts and digital advertisements, and granting permission for their name to be used on jerseys for sale.

College athletes can make money from almost any public endorsement or representation that financially benefits a company or entity. However, the compensation athletes receive must remain within the “fair market value” of the service, as determined by objective market standards and in compliance with applicable school and NCAA guidelines. Athletes also cannot participate in NIL opportunities during official team activities.

How Our Firm Can Help

The NIL landscape is complex, multi-faceted, and ever-changing within college athletics. If you’re a college athlete looking to earn money for your branding, you’ll want to ensure that you navigate NIL statutes appropriately. The NCAA continually updates its NIL regulations, and failing to comply could be detrimental to your athletic career.

As highly skilled attorneys specializing in name, image, and likeness rights, we offer comprehensive legal guidance and representation to ensure compliance with state and federal regulations. We have a proven track record of empowering student-athletes to make informed monetization decisions. Our expertise allows you to seize lucrative NIL opportunities while adhering to all applicable laws. Furthermore, we are equipped to handle any disputes involving unauthorized use of your name, image, or likeness by companies. Trust us to safeguard your rights and interests in the complex world of NIL.

Our services begin with a consultation. Contact us at (504) 214-9111 to schedule your free consultation and start taking the fullest advantage of your personal branding. Don’t miss out on this valuable opportunity to enhance your brand and stand out from the competition.